3 Tips on Running a Successful Barber Shop
1) Provide the Full Barber Shop Treatment
Barber shops were originally thought of as places for men to both clean up and extricate up. That tradition has been around for more than 100 years, so sticking to it is your best chance for progress.
A good barbershop experience doesn’t end with the haircut. Many men these days are looking for the authentic barbershop treatment. That means that after their haircut, you should treat them to a good neck shave and shoulder massage.
The best way to give a neck shave is with a straight razor. Top this off with speedy a shoulder massage, and your clients will leave your shop feeling completely rejuvenated and ready to face anything that comes their way. This is a great way to create customer loyalty, and a great way to encourage your customers to come back often. A haircut is something a man needs once in some time, but a full rejuvenation experience is something that many men crave every day.
2) Invest in Community
Back in the early days of barber shops, these establishments https://theprecisebarber.com/ were gathering places for men; places where folks would stop regularly to chat with the barber, have a smoke, maybe get a shave, and check in with the men in the local community. These days, that type of male community has mostly disappeared. Invest in building this type of community, and new customers will have a reason to come look at your shop.
A great way to do this is to become a community resource person. As a barber, you’ll wind up cutting the hair of men from all walks of life – business proprietors, tradesmen, artists, contractors… Become a resource to these individuals by them to other individuals they need to meet.
3) Invest in Atmosphere
Another great way to create customer loyalty and construct community is to invest in your shop’s atmosphere. Think about what the men in your neighborhood like to watch on TV and what types of magazines they like to read, and make this entertainment readily available. Also think about other things that men like to do when they’re hanging out with other folks. How about investing in a coffee machine so you can make cappuccinos for your customers, or putting up posters of classic cars and displaying car catalogs in your waiting area?
Creating an interesting atmosphere is also a great retail opportunity. Display straight razors or other grooming products in your window, and soon you’ll have men coming in to ask where they can purchase these products. Don’t be afraid to get creative with this. You might want even want to sell cigars or coffee beans – if you create the right type of atmosphere, individuals will want to purchase products that assist them with creating this same type of atmosphere at home.